Hospitals are under constant pressure to improve patient outcomes for many reasons. Among them, healthcare consumerism is creating a market for better-informed patients. Health outcomes and low readmission rates are two criteria patients use to choose a hospital.
Pick up any newspaper, turn on any TV or open any news web site and it is clear that healthcare accessibility and costs are top of mind concerns for American consumers. In the latest Politico poll, about 80% of respondents – in both parties – said lowering healthcare costs was “extremely” or “very” important.