Hospitals and nurses have long known that patients who are well educated about their health and treatment are likely to follow their care plan. With increased communication channels, patients are more likely to report better patient satisfaction, both of which positively impact health outcomes and hospital reimbursement.
Walk into any major retailer or entertainment venue, and it’s a good bet that digital signage will grab your attention in some way. Maybe you want to find the nearest concession stand or catch video snippets of the game action at a sports arena. At the grocery store, perhaps you want to peruse the specials of the day or watch a cooking demonstration.
It wasn’t that long ago that teachers spent hours delivering lesson plans using what, then, was a creative new tool - the overhead projector. However, what seemed like a good idea at the time has since fallen out of favor for a lot of reasons.
It’s been 12 years since the first chief patient experience officer (CXO) was hired. That was 2007 when Cleveland Clinic took the bold step to create the new position on the hospital’s executive team, along with forming a new department – the Office of Patient Experience.
A Beryl Institute study of 2,000 consumers uncovered some insight into the importance patients put on their patient care experience. A staggering nine out of ten respondents said their patient experience is somewhat or very important to them, but why? They believe that a good experience contributes to their healing and health outcomes.
Each year in the U.S., serious preventable medication errors occur in 3.8 million inpatient admissions, according to the Network for Excellence in Health Innovation. In fact, according to Leapfrog Group, on average, one medication error occurs per patient per day.
Walk through most any new healthcare facility, and it is readily apparent: these buildings are a far cry from the designs of our grandparents’ era. Architects, designers and technology providers are teaming with clinicians and facilities managers to create facilities that put the patient experience at their core.
Professionals in the healthcare field know a better patient experience directly translates to increased patient satisfaction scores and positive impact to hospital reimbursements.